Example of Carlsberg's unique tone of voice

How to choose the right tone of voice

Posted on 26th October 2015 by Sue Kelso Ryan

Why tone of voice matters and how to choose the best option for your business Top tip for your business copy: make sure you the tone of voice right. Is your business writing distinctive?... Read More

Should You Be Blogging?

Posted on 12th February 201525th April 2015 by Sue Kelso Ryan

Should you be blogging? I came across an example of an excellent blog recently and wanted to share it. It also gives me the opportunity to make a few comments about why you should blog for your busi... Read More

From Tweeting to Chirping – and Copywriting

Posted on 20th March 201425th April 2015 by Sue Kelso Ryan

One of the joys of being freelance is the sheer variety. I regularly meet people whose businesses inspire me. I could never do what many of them do, but I’m able to work alongside them, t... Read More

Sue Kelso Ryan Writer & Editor

Tag: copywriting

How to choose the right tone of voice

Should You Be Blogging?