I worked with Regent Arcade shopping centre
in Cheltenham for three years, providing social media strategy and social media management. Although my point of contact was Regent Arcade’s marketing team, in practice it involved working closely with over 60 retailers, restaurants and cafes within the centre. Tourism, retail and B2C featured strongly in the planning and I developed strong relationships with key organisations in Gloucestershire and the Cotswolds. Social media, when done well, is a distilled version of key messages, together with a sprinkling of energy and humour. The Regent Arcade’s Facebook and Twitter accounts built up a strong following and much fun was had!