Pristine Decorating approached me to write creative copy for their new website. I wrote from scratch but with some fantastic input from the partners at Pristine Decorating. They are full of ideas – as you would expect from those working in a very creative profession. However, the asked me to do the writing because the partners don’t have English as their first language. My job was to be equally creative and I ensured that the copy was error free and grammatically correct. They also asked me to help frame a letter of introduction to prospective clients. It was aimed at interior designers and builders at the high end of the market. I came up with a suitable tone of voice to speak to both private clients and busy commercial interests. You can see their testimonial here.