Copywriting Services

Writing Services

How can I help you and your business? I have over 20 years’ writing experience, in a huge variety of sectors. You can approach me for anything from technical writing about the renewable energy industry, to hospitality, retail, entertainment and tourism. I offer a suite of services, from proofreading to writing books. If you don’t see a project mentioned, please ask anyway.

My approach to helping you

As a freelance copywriter, I have worked with businesses in many sectors and part of the fun is the variety that each new project brings. An experienced researcher, I’ll get to know your business intimately, before I even begin to write. This ensures that I am aware of what your company offers, who your competitors are, your strengths and your key messages.

Copywriting services in Cheltenham – and across the UK

Sue Kelso Ryan offers copywriting services in Cheltenham. This is a photo of the surrounding countryside - looking to the Malvern Hills
Copywriting services in Cheltenham, part of the Gloucestershire Cotswolds. Image © Bob Fryer

You’ll usually find me writing copy in my office in Cheltenham, in the Gloucestershire Cotswolds. Due to the wonders of the internet, I have also worked with clients in all corners of the UK and overseas. Want to discuss a copywriting project? We can either meet for a chat or discuss via Skype. I use cloud-based document sharing and other technologies to make the whole process as smooth as possible for my customers.

Whether you’re a small business owner needing to tell the world about what you do, or a bigger concern with not enough time, you can call on me.

What writing services do you need?

 

Copywriting services

This is where we get persuasive! Whether your website needs an overhaul or you need some advertising copy, it really makes sense to call me to discuss your requirements; from company reports, to radio scripts and from jingles to theses. The magic lies in my getting to know your business and working on ways to ensure everyone else knows about it too. Copywriting needs to match the personality and target market of your business and catch the attention of a prospective customer, so we’ll leave nothing to chance. I work to written or verbal briefs and can also ghost-write as required. I belong to the ProCopywriters’ Network and keep myself informed about developments in SEO-copywriting and other ways of making copy stand out for my clients.

Ghostwriting: make me an author

You’ve got an idea for a book and you want to turn it into reality? I’m here to help. I’m the co-author and ghostwriter of several 5-star Amazon success stories, so you know your project will be in good hands.  From proofreading your manuscript or copy editing to writing your book for you, I have the skills and tools to assist. You remain the named author of your book and you get a secret helping hand with the grammar and spelling. Or you can commission me to ghostwrite the whole book – you choose. We can construct a manuscript based on a series of interviews via Skype or face-to-face. I am an experienced and skilled interviewer, which means I find out the kind of information that keeps a reader turning the page and wanting to know more. This method works well for business books or for writing your memoirs and autobiography. I promise to keep the secret of my involvement for ever, unless you give me permission to share and help promote your book. Together we can take your project from a dream to the reality of a completed manuscript, ready for publication.

Website content creation

There’s great excitement when the decision is made – we need a (new) website! Lots of chat about colours, pages and fonts. Then reality dawns – who is going to write the website content? Naturally I’d suggest calling on my services as a freelance website content creator. I’m experienced in writing WordPress websites and can guide you through the key things you need to consider. (If you’re using another platform, I can still help and would deliver the content in Word, or learn your CMS.) Read more about how I can be a helping hand for website content.

Blogging services

Regular, fresh updates on your website are essential for search engine optimisation (SEO), making your website easier to find on search engines such as Google and Bing. We’ll plan to add valuable content using a carefully formulated blog strategy. They will tell the story of your business, educate and entertain your website visitors and convert the casual reader into a paying customer. Of course, blogging isn’t all about sales but it helps to raise the profile of your business and it certainly helps your bottom line.

Once you’ve hired me to write your blog, this is what happens:

  • Following your brief, I produce a calendar of blog content, with regular posts on topics that are relevant to your business and your industry.
  • Each week (usually this is the recommended interval), I will write informative, engaging blog posts for your website. Blogs should be interesting, with fresh content and written from a point of view of an expert in their field. I will position you as a leader in your area of business.
  • I will also advise on how to promote your blog, using social media as key tools to get your website content seen on multiple platforms.

Proofreading and copy-editing services

Even the most competent writer needs a proofreader to ‘catch’ that errant apostrophe or ‘fat finger’ typographical error. I am a stickler for grammar and punctuation, so you might want ask me about proofreading your copy or book manuscript prior to publication. I am a member of the Society for Editors and Proofreaders and am currently upgrading my skills with their training courses. Recent clients have employed me to proofread a variety of copy, from thrillers and business books to brochures and advertising.

I also offer copy-editing services, working with words you have written yourself to add that extra sparkle and make them stand out from your competitors’. I can share samples of proofreading and copy-editing projects that I’ve worked on in the past, or you could take a quick look at my online portfolio – click on the relevant tab to narrow down the options.

Social media content creation

I can help with social media content and strategy. First we would meet to discuss what’s best for your business. I can offer set-up and initial management, or take over your accounts and design a strategy to  meet your business needs. It’s important to decide which platforms to use (Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram, Snapchat or others). You’re unlikely to need all of them.  We’ll decide a ‘voice’ to match the nature of your business and then we’re away!

If you’re searching for a professional to help with any of the services listed above, please feel free to contact me.

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